We are navigating unchartered waters.
It may feel scary, unsettling and require you to pivot. But if you look closely, amongst the chaos lies opportunity.
You have been gifted time to connect, upskill, create content and do all the things you didn't get around to before COVID-19.
I understand your lash business may feel like it's nestled uncomfortably on the rocks—for the moment—but you are not shipwrecked. Think of it as being docked into the Lash Business Lounge (stay tuned for this, it's a real thing I'm launching in a few weeks).
For now, here are 4 ways you can keep your lash business thriving.
Tip1: Communicate with your database regularly
It’s time to send out regular email updates. Not already writing a regular newsletter? Now's the time to start. Don’t have a database? Start with your current client base, build out from there.
Unsure how to attract new lash lovers? Put aside time every day (until it’s done) and create a freebie or lead magnet (a cheat sheet, ebook, checklist or tutorial giveaway) that inspires and hooks the attention of potential clients. Your lead magnet should be of value. Giveaway the your best content. Share your insider lash tips. How you operate amongst times of challenge is what your clients will remember.
If you have a budget, consider hiring a copywriter—need a suggestion, I've got one!
Tip 2: Blog your heart out
Whether you create tutorials, how-to articles or factual lash care blogs—do it! You have time, use it to your advantage. If you're stuck on what to write about, go through your social handles or inbox and review the questions clients have asked you over the recent months. Turn them into blog topics.
Tip 3: Grow a Facebook group
Imagine social distancing without Facebook. My goodness, that would be next level madness! I'm sure you've developed a deeper appreciation for social platforms—I know I have.
I suggest you start a private Facebook group and add your current lash clientele. I've done this with my salon, and it's where I share at-home beauty and lash tips and tutorials. If you can build a loyal Facebook group, when COVID-19 regulations loosen and it's time to reopen, you'll have a dedicated audience hungry for your lash artistry.
Tip 4: Get personal on Facebook or Instagram
Consider adding clients to your personal Facebook page. Not comfortable sharing everything, no drama. Start a new Facebook account that's solely for professional or client connections, but where you share a little more of your personal life. It's up to you how you choose to do this.
However, welcoming people into your day-to-day creates a deeper bond. You become relatable. You're not just the amazing lash artist they go to for all-things lashes.
For example, if you have kids, maybe you could talk about how you're navigating business changes and wrangling children under the one roof.
I know things are tough, but we each have a choice over how we choose to view what is happening.
I'm choosing optimism. I prefer to look at what IS possible, rather than focus on what I can't do. When you shift your attention to what you CAN do, you'll see opportunities crawling out of the woodwork.
If I can support you in any way, please reach out.
For now, come hang out with me via The Lash Business Lounge Facebook Group —it's where I'm sharing my tips around growing a profitable lash business. See you there!